What is directory submission in SEO?

SEO  ​is all about getting more traffic to your site. The main objective of doing SEO is to get more traffic to your page. More traffic means better SEO rank and better SEO means more page ranking and hence more traffic to your site. Better traffic means growth in your business. However, directory submission is the thing that is often suggested for SEO makes. However, the question is why directories are to be submitted.

What is Directory Submission?

To get into the details, the thing that is needed to understand is what the directories are. There are many, who think that your website of yours is said to be the directory here. But the case is not actually like that. The directory here is not your website of yours, but the portal where you are submitting the same. Hence directory submission essentially means the submission of the URLs to the portals or the directories.

Why submit to the Directories

The question that comes before now is why to submit the URLs to the directories. The directories are the portals that are usually meant to list the different URLs and to show them to the viewers in different ways. These URLs are accessed by the other portals and thus ultimately they are made visible to the viewers around different platforms. Thus, submitting your page URL to the directories essentially refers that you are going to get better traffic to your site.

How directory submission is helpful for SEO?

Getting traffic is surely going to make better SEO of your site. Now question is – whether this is the only reason, why you shall go for directory submission?

No, there are other ways too, how directory submission is going to give essential and direct benefit to you and your site. As you submit the directory to the portals, the foremost thing that you are going to get is by the means of backlinks.

Backlinks are the links that are placed in some other places and pages than yours and each of those will take the visitor back to your site. Thus, they essentially refer that you will get traffic from external sources.

Thus, putting your site in the directories is the most authenticated style to create backlinks for your site, which the search engines do prefer.

Directory submission will not cost you anything and in turn, you will be getting traffic in an authenticated style.

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There are endless directories and there are different service providers in this aspect. Choose the right plan for submitting the site to more effective directories, where you will pay a small amount and get a huge return.

You can also submit your URLs to directories easily on your own and without any payment at all. However, free directories are less effective than paid ones.

A viewer won’t have to search with keywords every time to find your site in this case. They can search for the domain names, which are available for them or can even search for the domain registration details and eventually will find your site. This is the biggest support that the directories are going to give you.

Considering the different aspects and supportive features of directories for your SEO, you are by now clear about the fact that – directories are going to boost your site ranking and page ranking, and that can be availed the most while you submit the directories there.

Process of directory submission

When you go for directory submission, you usually find that it takes a longer time for some of the directories. You won’t find the real reason behind such a delay. To understand the reason for the delay, you will have to get through the full process that is followed in the directory submission. This will let you understand what the process is and how they work is fully performed.

Check the Directory

This is the part that you need to play while selecting some directory for your URL submission. To make it certain that your submission there will be fruitful, you will have to check the SEO status of the directory. If that is well according to your requirement of yours, then only proceed with the same. In fact, your URL will be a passenger on the train, which you call a directory. Hence if the train is not proper, how will it be able to reach your destination?

Selecting Category

This is again something that has to be done by you and it is one of the most vital parts of the entire process too. Once a visitor reaches a directory, he will be making a search through some categories. Hence choosing the right category is very much important. You can consider this step to be the selection of the train coach, where you will be riding for the travel.

Submit your details

This is the part where you will be submitting your site and will be declaring the details of it. Make sure that this detail is going to attract visitors. Hence make that part highly applicable and perfected to fulfill its purpose. Unless this is accomplished, the entire effort will go in vain. To make that happen in your way, you can even submit the Meta description that you have already prepared for your site.

Confirmation

This is the last step, where you have nothing to do. You can simply wait for the full submission, where the crawler of the directory will be visiting your site and will be checking the content of your site, and will finalize that whatever has been stated on your site matches with the description that you provided. The delay that you find from the end of directories is for this step only. This is the step where your site is checked and finalized. Just hold your nerves and you will be confirmed about the success of the submission in your email.

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This is the complete process that you will find in the case of directory submission. As you went through the full article, you are confirmed about the process of directory submission and the whereabouts of the same. Hence submit your site now and get immediate aid.

Every directory helps to draw attention to the website. A Web/blog directory is important for backlinks. Don’t go too far. However, the best way to use SEO is to always be in a good directory. To start this discussion with our team, get in touch with us today. Book an appointment with us or call at +61477937937.

Article Source: ​​Directory submission in SEO​

Best Local Seo Services In Gold Coast Australia

 'NETMOW’  will help you navigate the digital marketing wilderness to smash your business goals. With staff based across Australia, you have access to local experts who are masters of spruiking businesses – including getting you found on search engines, starting a conversation on social media, and delivering your message where it matters most. We give you the ability to focus on your business today, while we help you catch your customers of tomorrow.

A Brief Guide About The Best Local SEO Services In Gold Coast:

We know first-hand that generating new clients is an ongoing battle.

We hear every day from clients like you who are frustrated with the challenge of finding leads and want to kick start or accelerate their business online and ramp up their presence on Google.

We know the digital marketing landscape can be confusing and you probably just want some simple answers. You may have spent a tonne of time on your social channels but still don’t have decent sales. You might also have dabbled in online reviews but are finding it hard to get real traction.

Having a digital marketing strategy alongside your offline or print marketing is an important part of getting more potential customers and converting more business. As more decisions are made after online searches, getting a high result on Google is a priority for many businesses – but that’s not all it is.

The idea of digital marketing is to spread your brand name out across the internet and increase trust. When more customers know your business name or your brand, they’re more likely to choose you than a company they’ve never heard of before.

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If your digital marketing strategy isn’t hitting the mark, then maybe it’s time to try something new. There’s nothing wrong with having a go and then bringing in an expert if you need one – while you’re on the tools all day, we’re improving your online presence and not pulling any punches with your expectations or results.

What Is Local SEO?

Local search engine optimization is a part of search engine optimization (or SEO) that focuses on improving a local business’s visibility in local search engine results. The results that appear in local search results typically answer a “near me” intended question, meaning that a searcher is searching for something “in [CITY]”—or the search engine has understood that there were geographic constraints to the search.

By using local search optimization strategies, businesses can improve their visibility in these local search results for terms related to their business and their products or services.

The Birth of Local SEO:

The origin of local SEO can be traced back[5] to 2003-2005 when search engines tried to provide people with results in their vicinity as well as additional information such as opening times of a store, listings in maps, etc.

Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to appear based on a range of local search signals, providing a distinct difference from broader organic SEO which prioritizes relevance of search over a distance of searcher.

How Does Local SEO Work? 

At a high level, Local SEO works like a “normal” Google search. When someone does a search, Google scans through its index to provide the best results for that person’s query. What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.

Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. … People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc. 

Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword. Let me break that down even further: When it comes to SEO, there’s you, the search engine, and the searcher.

The Benefits of Local SEO Optimization:

• A superb web presence in your local niche market.
• Higher search engine rankings.
• Authority content that grabs visitors to your website.
• Massive website traffic.
• More calls from potential customers.
• More people finding your store and coming to buy to make purchases.

The Powerful Advantages of Local SEO for Small Businesses: 

Google’s algorithm changes also tend to be less brutal for local businesses. While Google Penguin and Panda devastated the SEO efforts of many larger companies, only the much smaller ‘Pigeon’ update had much impact on local SEO and this was far less painful. What’s more, as local SEO is so much easier, you’ll find it’s much quicker to get back to your starting point even if you do encounter a setback. Social media can be integrated seamlessly with local SEO too.

For international companies selling products or services, SEO has become increasingly challenging. The main issue has always been the sheer amount of competition. Do you want to get to the top of page one on Google for the term ‘IT support’? Sure… but then so do millions of other companies. And some of those companies include the likes of the ‘Geek Squad’ – with infinitely larger budgets and more clout.

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How can you possibly compete with the links of these businesses? The unfortunate reality is that you probably can’t. And it has only become much more complicated in recent times too. That’s because Google is constantly updating the ‘algorithm’ (formula) that its search works on. Their objective has been to try and ensure they are partnering users with only the very best content and only the most relevant content to their query. This is important of course because it means that people will keep using Google for their search.

Why Local SEO Services Are Important for Local Business?

Nearly half of all Google queries today are local searches. Even when someone performs a typical daily search, the chances that Google shows local businesses nearby remain high.

Why is that important for small businesses? Well, from 2017 to 2019, Google reported a 900% increase in searches that involved the phrase “near me today/tonight.” In an attempt to best meet the needs of its searchers, Google started providing more results for geographically-related searches based on:

• Proximity
• Relevance
• Prominence

That means, if your business is close to where someone is conducting their search, offers services or products they may be searching for, and has optimized local business listings, then you’re more likely to be found by potential customers online.

SEO Company Gold Coast:

At Digital Surfer, we are an SEO company unlike any other. We believe in helping your business not just operate but prosper in every way. Our personalized services go beyond just rankings.

We care about our clients and seeing their businesses grow. And just like you, we’re hard-working Aussies who love helping our community prosper.

Based in the Gold Coast, Brisbane and Melbourne, we are growing our agency to reach more Australian businesses.

How Can Small Businesses Use Local SEO?

The actions your small business can take to boost visibility in local SERPs are simpler than you might think. Local citations are instances where your business name, address, and phone number are mentioned online—for example, a local business listing. No matter where you add local citations on the web, make sure that your information is correct and used in a consistent format every time. This helps search engines trust your data. 

Setting up local business listings in major search engines and online business directories like Google My Business, Yelp, Yext, Bing Places, and Facebook makes it easier for search engines to verify that your business is legitimate and that your data is correct. (Again, be sure your data is accurate and consistent!)

By creating a Google My Business profile for your small business, you can feed your business information directly into Google Search and Google Maps. Not to mention, being on Google My Business allows you to monitor business reviews in Google, make quick updates to your hours, and even keep up with customers through features like Google Posts.

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Taking the time to respond to reviews online shows customers that you care and can be a positive signal for local search rank. While getting more business reviews may require some effort, once you start receiving them, you should be ready to respond—regardless of whether the reviews are positive or negative.

Including local keywords in your website copy can have a big impact. Specifically, having business identifiers like “dentist in [CITY, ST]” built into your website content can help search engines better understand not just what you do, but also what local areas you serve. This means you’re more likely to show up if someone in your area searches for a “dentist near me.”

Frequently Asked Questions (FAQ):

How Long Does SEO Take to Work?

There is no exact formula. SEO depends on a myriad of factors which means that each case is different. A large website with a good foundation and plenty of links may see results in a matter of days, while a smaller or newly established website may have to wait a few months.

Can You Get Me to Rank #1 in Google?

We will get your business to the highest position and dramatically increase qualified leads for your business. We don’t try to rank irrelevant keywords for the sake of a nice paragraph. Everything we do is based on ROI. We guarantee that we will do everything in our power to get you to the top in Google.

How Much Does SEO Cost?

Asking how much SEO costs is a lot like asking how much a holiday costs – it varies depending on where you want to go. It can be tempting to look at SEO as a cost outlay, but you need to think of it as an investment. By increasing your web traffic, you are setting your business up to receive more inquiries, more leads, and more sales.

How Do I Get Started?

Getting started is simple. Depending on our current load, we can have your SEO campaign up and running in a matter of weeks. We’ll give you a realistic time from when we can start your SEO campaign and when you can expect to see the fruits of our labor.

We’ve helped hundreds of customers with their SEO initiatives on the Gold Coast. We are passionate about creating powerful & inventive digital strategies to help you. Services: Digital Marketing, Facebook Marketing, SEO, PPC Marketing.

Article Source: https://netmow.com/best-local-seo-services-in-gold-coast-australia/

How To Promote Your Product To Millions Of People Through Social Media Advertising In 2022?

Have you struggled with how to crack the social media advertising code and still sound genuine and natural? Do you want to learn how to genuinely promote your business through social media advertising, but don’t know where to begin?

Then you have come to the right place to fine-tune your social media marketing strategy for 2022.  It’s time to set your direction right. Our guide will help you build the framework of a solid social media advertising plan that will set you on the right path. Whether it is Twitter marketing, Instagram marketing, or Facebook marketing strategy you are all covered here. 

In this guide, we will give you a step-by-step process to develop your strategy for an exciting future. Just follow the given steps to learn how to use the right metrics, content types, and channels to make it all come together. 

Identify your goals for social media advertising

If you are unaware of your goals then you cannot lead your business to success. If you are not aware of goals then you are like a blind man leading an army. And we don’t want that to happen. 

First of all, when you are going on a platform you should know your purpose of presence there. For instance, you will go for Twitter social media marketing if you are targeting people above 25. As it can be seen that more than 55% of Twitter users are above 25. 

The same situation applies to other platforms. 

Now let’s assume, for a moment, that you want to increase brand awareness. You should ask yourself the following questions before doing the practical work:

• What type of brand awareness are you looking to increase?
• Are you trying to get your brand in front of new customers?
• Are you trying to get more people to check out your website?
• Are you trying to get your brand in front of a specific group of people?

The answers will help determine the direction of your social media strategy.

Moreover, if you are looking for new customers then all social media platforms can help you with that. 

Of course, this doesn’t mean that social media marketing can’t drive traffic back to your site. It just means that the emphasis should be different. However, if you’re trying to get more people to check out your website, then all eyes need to be on your website (and possibly email).

Locate your targeted audience for all advertising platforms 

Social media marketing is an agile exercise that requires marketers to be constantly available and responsive to the needs of consumers. But what do you actually know about your target audience?

By focusing on the user data, you can better answer questions like:

• Who are your most valuable customers?
• What social media channels are they using? What social media channels are they ignoring?
• What interests them? What doesn’t interest them?
• Where do they hang out online? Where do they spend most of their time?
• What’s next for your business?

The days of guessing what people want and taking a shot in the dark with marketing campaigns are long gone. Now, businesses have access to a wealth of information that allows them to define what success looks like for their brand and then use data to develop a strategy that brings buyers into the fold. 

The goal of every consumer-facing business is to attract customers, increase revenue and create a loyal following, but it all starts with understanding who your audience is. 

In the end, if you don’t understand how people interact with each other on social media, you’ll miss important opportunities to market effectively. You’ll also miss out on opportunities to improve products and services based on feedback from actual customers.

Different platforms for different audiences 

Before using social media advertisements it is better to know the preferred platform of your audience. However, stats show the following results of social media preferences of different audiences.

• Millennials and Gen Z: They will be found on Instagram and Youtube. 

• Women: This audience is widely found on Pinterest. So if you are targeting women, Pinterest marketing is the key to success.  

• Industry-specific audience: Linkedin marketing will have prime importance if you are looking for an industry-specific audience.  

Establish your metrics and KPIs for perfect social media marketing 

Let’s say you want to grow sales and revenue. That’s the main goal for many brands, and directly measurable through social media. If your target customer is on Facebook, you can ask them to like or share your product page. If they’re on Pinterest, ask them to repin it. If they’re on Twitter, ask them to retweet it.

No one can guarantee that every person on Facebook will buy your product, but it’s a reasonable way to measure whether or not people are interested in what you have to offer.This whole process can be automated using tools like Buffer or Hootsuite so that you’re only reaching out to people who are interested in your products. Because the people who are not interested in your product will not react with it. 

Instead of looking at vanity metrics like total followers or a total number of posts published, focus on more tangible metrics — like retweets per tweet, or average time spent scrolling past your posts. Measure the growth of these metrics over time so you know what’s working and where you need to improve. 

Here are the metrics you should focus on for social media advertising:

• Reach: Number of users who saw your post 

• Clicks: Number of clicks on your post 

• Engagement: Number of users who interacted with your content 

• Hashtag performance: Are you using tags associated with your brand? 
• Organic and paid likes: Ration between likes through ads and organic likes.  
• Sentiment: Behaviour of users with your social content. 

Focus on creating engaging social media content 

Get your content in front of people who can actually buy.

Your social media advertising strategy needs to be flexible depending on the stage of the buying process. Here are some ideas for getting your content in front of people who can actually buy. 

If you’re launching something new, use your content to tell the story behind it. People will likely scan headlines and images to see what it’s about, so make sure these elements stand out. They also need to be short and catchy enough to be shared across networks. 

• Make sure you’re optimizing each piece of content for social sharing. 
• Keep headlines simple and enticing
• include relevant hashtags; create shareable images
• keep links short and easy to read.

Your goal is to get people to click through to your site (and eventually convert). The more social engagement you get, the better. If you can get someone else to do it for you, even better!

As your product gains traction, post success stories from other customers or reviews from experts like BuzzFeed or Inc., along with links back to your site. Share these updates regularly if they’re worth repeating!

These should be pieces that are interesting enough for people to share.

Stay active online for better social media marketing

Followers want to know that you care about what they’re interested in and that you’re responsive to their needs.

On Twitter, there’s a “while you were away” feature that resurfaces tweets from accounts the user follows that were posted while they weren’t on the platform. On Facebook, there is a “See First” option under News Feed Preferences for users to tell Facebook which friends and Pages they want to see at the top of their News Feeds.

In both cases, users can select which types of content appear to them based on these criteria. 

Timeliness  

This could mean daily or hourly updates, or it could be a specific time period. For example, if you have a sale going on for Valentine’s Day products but the sale will last through the month of February, you could set your content to appear to customers based on whether it is a weekday or weekend.

This is a great way to ensure your product promotion doesn’t get buried by other content.

Target audience 

This is where using hashtags comes in handy. By using relevant keywords in your posts, you can ensure that people who are interested in those topics will see your product promotion.

Thus you should know the behavior of your advertising platforms. 

Keep updating your plans for perfect social media marketing  

If you’re not analyzing your results and reviewing your strategy, you’re missing out on key information, and your company is losing out on profits.

You need to be able to recognize when something isn’t working and when something is working so that you can continue with what works and stop doing what doesn’t work.

According to research by Buffer, businesses that track their social media performance see a 223% increase in revenue over those that don’t.

How do you do this? You can easily use Google Analytics to track how many people are coming to your site from social channels and the specific posts they’re clicking on.

As for staying up-to-date with what is working at any given moment, be sure to follow the top social media influencers in your niche. They are likely posting about what you should be posting about, so they can serve as a great resource.That way, if one post is performing better than another, you know to invest more time and effort into creating more content similar to it.

Combine other departments with the social media department

Bringing other departments into the mix will have a great impact on your business, Here’s how:

Sales 

Salespeople usually have to deal with a lot of customers. They can help in promoting your brand by sharing the perfect content on social media. It will help them in making more sales and you will get new customers.

HR

The Human Resource Department is always looking for talented people, so why not hire them for your brand through the social media platform where they are most active? 

Product 

Take help from the product department too. In this way, you can get more feedback about your product and improve it according to the customers’ suggestions.

Merchandising 

The merchandising department can help in designing effective banners and images for social media promotion. 

Thus, social media marketers should remain connected with all the departments in order to run a successful social media campaign.

Final thoughts 

If the content is king, then social media marketing is the kingdom’s protector. It’s a place where a steady stream of relevant and delicious content reigns supreme. Don’t be afraid to offer a variety of options, and always have something new for your followers every day. 

The more value you can provide your customers, the more loyal they will be – and the more likely they are to buy from you again. Plus, social media is a great way to build up your brand. It’s a deal that’s pretty hard to beat.

Frequently asked questions 

What’s the ideal time to post on social media?

The ideal time to publish on social media is determined by a number of variables. The platform you use and the sector you work on, are extremely important. But the most crucial factor is the activity of your audience. As a result, you should analyze your post-performance to obtain useful information regarding the best post time for your company. 

What is the difference between an ad and a post?

A post is a piece of material that you share on social media for your followers to see. An ad is a sponsored post that targets a demographic and interest-based audience outside of your following. 

Because most social media algorithms restrict how many people view your company’s content naturally, we advocate boosting significant or relevant posts to ensure that more people see them. Another good sign that a piece should be promoted is how well it performs naturally. If it’s already doing well, throwing money behind it will expand its reach.

When should I post on social media?

This, too, is very dependent on your target audience. While you should undoubtedly write at least one post every day, you should investigate whether posting more frequently can improve your results. Create a publication calendar and stick to it after you’ve found a posting frequency that works for you. 

Can I use Snapchat for social media advertising?

In a brief, Snapchat is fantastic for catching the attention of a young audience. The majority of Snapchat users are between the ages of 18 and 34, however, some are under the age of 18. So, if you are targeting Gen Z then Snapchat will be a great platform. 

Article Source: Identify your goals for social media advertising